AR for Publicity

The Client

Cirque du Soleil is an entertainment company specializing in modern circus and performances presented all over the world.

The Problem

The company wanted to explore the application potential in augmented reality to promote their Kurios show, a performance that is presented in a multitude of cities in North America since April 2014.

The Solution

The solution CIMMI brought was an application on mobiles in augmented reality where the users can enter a playful virtual world as well as visualizing videos of the performance.